Description
About this item
- NEW LOOK, SAME PREMIUM NUTRITION: Previously known as Enspire Optimum, Enfamil Optimum Baby Formula now has a refreshed look and name while offering the same trusted infant nutrition parents rely on.
- OUR CLOSEST FORMULA TO BREAST MILK: Enfamil Optimum is the first and only leading baby formula to include lactoferrin, a key immune-supporting protein found in colostrum and breastmilk.
- SUPPORTS IMMUNE & BRAIN DEVELOPMENT: This premium formula includes lactoferrin, a dual prebiotic blend (2’FL & LnNT), and brain-building DHA—all clinically-tested ingredients.
- COMPLETE NUTRITION FOR DAILY FEEDINGS: A great choice for everyday formula use, this 30 oz tub of Enfamil Optimum provides complete nutrition in a convenient powder format—perfect for full-time feeding or supplementing breast milk.
- TRUSTED NUTRITION FOR COMBO FEEDING: With key nutrients for growing babies, Enfamil Optimum gives parents the flexibility to supplement breastfeeding with our closest formula to breast milk.
- NO ARTIFICIAL ADDITIVES & NON-GMO: Has clinically-tested, non-GMO ingredients. Free from artificial growth hormones, colors, and flavors. Enfamil Optimum does not contain high fructose corn syrup and is made with milk sourced from the United States. Optimum is premium baby formula for infants through 12 months of age.
- PEDIATRICIAN & PARENT TRUSTED: Enfamil is the #1 trusted infant formula brand by pediatricians* and parents, making Optimum baby formula a reliable choice for growing families.
Give your baby a great start with Enfamil Optimum—our most advanced formula designed to support immune health and brain development, inspired by the composition of breast milk. Enfamil Optimum, formerly known as Enfamil Enspire Optimum, is our closest baby formula to breast milk. It has lactoferrin, a key immune-supporting protein also found in colostrum and breast milk. It also has a dual HMO blend—2′-FL and LnNT—two of the most abundant human milk oligosaccharides (HMOs) naturally found in breast milk, to help nourish your baby’s immune system. It has brain-building DHA and is made without artificial growth hormones*, artificial colors, or flavors, Enfamil Optimum is a non-GMO† option for parents seeking premium infant nutrition through 12 months of age. Whether you’re combo feeding or transitioning from breastfeeding, this formula offers both peace of mind and convenience for growing families. Join Enfamil Family Beginnings® to earn rewards with every purchase and access exclusive benefits and support. SNAP eligible.
Product Tags
Product Gallery
Product Specifications
| Is Discontinued By Manufacturer : |
No |
| Product Dimensions : |
4.4 x 6.3 x 5.5 inches; 1.28 Pounds |
| Manufacturer recommended age : |
0 – 1 years |
| Item model number : |
157401 |
| UNSPSC Code : | Report an incorrect code |
| Date First Available : |
January 21, 2016 |
| Manufacturer : |
Mead Johnson Nutrition |
| ASIN : |
B01ASIEJPA |
| Best Sellers Rank: | #18 in Powder Baby Formula |
| Customer Reviews: | (4,386) |
| Feature | NEW LOOK, SAME PREMIUM NUTRITION: Previously known as Enspire Optimum, Enfamil Optimum Baby Formula now has a refreshed look and name while offering the same trusted infant nutrition parents rely on. |
| Feature | OUR CLOSEST FORMULA TO BREAST MILK: Enfamil Optimum is the first and only leading baby formula to include lactoferrin, a key immune-supporting protein found in colostrum and breastmilk. |
| Feature | SUPPORTS IMMUNE & BRAIN DEVELOPMENT: This premium formula includes lactoferrin, a dual prebiotic blend (2’FL & LnNT), and brain-building DHA—all clinically-tested ingredients. |
| Feature | COMPLETE NUTRITION FOR DAILY FEEDINGS: A great choice for everyday formula use, this 30 oz tub of Enfamil Optimum provides complete nutrition in a convenient powder format—perfect for full-time feeding or supplementing breast milk. |
| Feature | TRUSTED NUTRITION FOR COMBO FEEDING: With key nutrients for growing babies, Enfamil Optimum gives parents the flexibility to supplement breastfeeding with our closest formula to breast milk. |
| Feature | NO ARTIFICIAL ADDITIVES & NON-GMO: Has clinically-tested, non-GMO ingredients. Free from artificial growth hormones, colors, and flavors. Enfamil Optimum does not contain high fructose corn syrup and is made with milk sourced from the United States. Optimum is premium baby formula for infants through 12 months of age. |
| Feature | PEDIATRICIAN & PARENT TRUSTED: Enfamil is the #1 trusted infant formula brand by pediatricians* and parents, making Optimum baby formula a reliable choice for growing families. |
| Feature | JOIN ENFAMIL FAMILY BEGINNINGS & EARN REWARDS: Sign up for Enfamil Family Beginnings to enjoy exclusive savings, expert tips, and personalized support—plus earn rewards with every eligible purchase. |
| Feature | CHOOSE A CASE PACK FOR ADDED CONVENIENCE: Stock up with a case pack of Enfamil formula to help ensure you’re always prepared—ideal for regular feedings and busy routines. |
Nichole Layton –
Pricey but Great!
Both of my babies have thrived on this formula and done so well on it. We accidentally switched formulas from a Similac to this cold turkey on one of my babies (miscommunication with husband) and thankfully, he did just fine. No issues at all. Way more pricey than some formulas but I think its the worth the cost- especially if you wait for sales or use coupons.
Labmom –
Great formula — gentle on baby’s tummy and mixes well
We’ve been using Enfamil Optimum for our baby and it’s been working really well. No issues with gas, spit-up, or tummy discomfort — which was a huge relief finding our go to formula on the first try.It mixes smoothly (no weird clumps), and our baby took to the taste without any fuss. It also seems to keep them full and content between feedings.Honestly, it’s just been a great fit for us. Peace of mind knowing baby is getting good nutrition and it agrees with their system. Definitely recommend trying it if you’re looking for a quality formula that’s easy on sensitive tummies.
11 people found this helpful
What? –
Strong and healthy baby approved!!
My baby is 9 months old and has done amazing on this formula. No upset stomach. No constipation. No gas. She is a very easy baby. I think she’s trying to trick us into having baby #5 😂. I had one person basically tell me all formula was the same and it made no difference but then was really impressed by how strong and advanced my baby was. Idk I feel pretty good when I get proper nutrition. My baby was hardly sick WITH 3 school aged kids in the house. When she did get sick it was very short. She was able to fight it off quickly. I highly recommend this formula. Best wishes and congratulations on your new babies!!! 😘
3 people found this helpful
@mazon is why I’m broke! –
Worth the premium cost, do sub and save to get a few bucks off, youw ill be going thru it anyway!
Best baby formula in my opinion. We tried the regular gold enfamil too which was fine but wanted mroe good stuff so thats why we changed… i think its worth the extra cost. do subscribe and save to get a few bucks cheaper then usual since you will be using it anyway. glad to be using this!
One person found this helpful
Yellow –
A Parent’s Trusted Choice: Enfamil Optimum Baby Formul
Enfamil Optimum Baby Formula is a great choice for parents looking for a formula close to breast milk. It contains lactoferrin, an immune-supporting protein naturally found in breast milk, which helps boost your baby’s immune system. The formula also includes DHA, which is vital for brain development during the early stages of life. The 30-ounce size provides excellent value and convenience, and the formula mixes easily to create a smooth consistency. Overall, Enfamil Optimum offers a trusted, science-backed option that supports both the health and development of your baby, making it an ideal choice for feeding.
6 people found this helpful
Cali G –
Surprising!
Surprising steal!! This is the best refill for those 20oz containers i had lying around, and at an amazing price as well!!Each box also comes with a new scoop, so dont stress yourself out with saving old ones!! 10/10 service!!
2 people found this helpful
Jarret –
If you can afford it this is the winner.
Let me start by saying this formula is likely not the “best tasting” one out there. “Best tasting” when it comes to food is often the worst when it comes to nutrition. If you’re concerned about taste/smell this formula is probably not for you. I personally am un-bothered by the smell and only read the nutritional label when making my choice. If you’re concerned about the quality of ingredients, don’t want an obese child, and want to give your kid the best nutritional formula the US has to offer…. This product is for you.Secondly, I highly recommend ordering the refill packs on Amazon. Get your initial plastic tub from the grocery store then refill it the $55 box from Amazon. It’s cheaper and you don’t have to worry about seals being broken.This stuff is expensive…. But it helped develop my thriving 10-month-old who is talking, laughing, smiling, communicating, and hitting all of her physical milestones with ease. She was born 5 weeks early and we worried about her mental development. She was tiny and behind other babies at first in her milestones. Since my wife breastfed and could never keep up, this was initially recommended by our pediatrician to help supplement and eventually transition from breast milk. The lactoferrin and MFGM are the special ingredients along with lactose being it’s only sweetener instead of corn syrup. The MFGM makes a big difference in mental development while the lactoferrin helps develop a healthy gut (which attributes to the loads of parents saying this is the only thing their little ones can keep down). These are the only two ingredients that set it apart from traditional formulas… and they truly make a world of difference. This stuff is great. If it is just a little too expensive check out Enfamil NeuroPro… Which is basically the same thing just minus the Lactoferrin (it still contains the brain developing MFGM). Hopefully next time our next child decides to stay in the belly full-term, the breastfeeding starts off on the right foot and continues through one year. If not, I won’t think twice before using Enfamil Enspire again. It’s truly a no-brainer and we are so grateful to Enfamil for developing this incredible formula.
75 people found this helpful
Yigit N. –
as close to breast milk as possible
Enfamil Enspire is a great formula that’s made to be as close to breast milk as possible. It has lactoferrin, which helps support the immune system, and important nutrients like DHA for brain development. It’s easy to digest and works well for babies with sensitive stomachs. It is on the expensive side, but for parents looking for a high-quality formula, it’s a good option.
4 people found this helpful
J💓J –
Better Than Similac For Our Newborn
Our newborn is 2 days old today & the Similac 360 that the hospital was giving him was making him gassy & fussy. We chose this Enfamil Optimum based on the Amazon reviews. 0We’re so glad that we did because this formula goes down without issue. Ever since the switch, he’s perfectly content after every feeding. Thank God!
5 people found this helpful
Howard Pang –
All babies like it
Baby seems to like it and it tastes very close to breast milk.